Michael Kors Bags Sales Issues

Michael Kors bags are the epitome of timeless, elegant chic. Since founding his namesake brand in 1981, the New York-based designer has successfully merged American sportswear with a jet set attitude. A favorite of celebrities like Gwyneth Paltrow, Jennifer Lopez and Charlize Theron, his contemporary dresses and separates exude glamour. With bags at the heart of the label, this season’s collection melds style and functionality in a way that echoes a contemporary lifestyle. From totes to top handles and shoulder bags in the label’s famed logo print, shop our edit for classic silhouettes that will never go out of style.

Kors began his fashion journey at age 11, designing and selling tie-dye t-shirts out of his garage in his native Brooklyn, NY. He worked in the fashion industry for several years before launching his namesake label and debuting his first women’s line in 1981. The following year, he expanded his brand with the launch of his MICHAEL by Michael Kors diffusion line and accessories, providing a less-expensive alternative to his original line. The collection is now sold in luxury department stores such as Bergdorf Goodman and Saks Fifth Avenue.

Despite the success of his namesake line, Michael Kors is no stranger to image-related issues. In fact, like Tory Burch and Coach, it’s suffered from the same image-related woes as many other high-end brands — overexposure in the market coupled with the proliferation of discount outlets and mall-chains that dilute the brand’s perceived value.

In an effort to combat this, the brand has begun to restrict its distribution strategy by limiting sales and promotional events and by working with a select group of retail partners and online e-tailers. While this may not be enough to revive the brand’s image, it certainly helps.

Another issue is the brand’s tendency to offer a variety of styles at different price points, including a number of sale items. While this gives the consumer more options, it also confuses shoppers and contributes to the perception that the brand is no longer a luxury brand. Additionally, when discount-outlet MMK products appear alongside high-end MK pieces in store and online, it’s difficult to differentiate the two.

This summer, the brand is kicking off its summer sale early with amazing deals on Michael Kors handbags on sale. The perfect accessory for a simple tee-and-jeans combo or office-ready blazer, the sale features a selection of gorgeous totes, crossbody bags and wallets that will add a hint of luxury to your outfit. Plus, you can save even more by becoming a KORSVIP member and enjoying free shipping and returns, private styling appointments, birthday rewards and exclusive early access to sales on must-have styles. michael kors bags sales

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