Step and repeat banners are often used to advertise sponsorships at events, but they can be useful for other marketing applications, as well. They’re also known as backdrops, media walls or red carpet banners and they’re an effective form of non-intrusive advertising. Guests at your event will take pictures in front of the banner, and those photographs can be shared across social media, which can generate a lot of buzz for your brand.
Choosing the right size banner for your event is important. Larger step and repeat banners are better for larger groups of attendees, while smaller ones can be used by individuals. You’ll also want to consider whether you’re going to include logos of sponsors, as they will be visible in any pictures that are taken at the event and can help generate a financial return for the sponsorships.
There are a few different types of frame systems that can be used to hold a step and repeat banner. The most popular type is a telescopic banner stand, which allows you to adjust the height of the banner by sliding the telescoping poles. This design is portable, lightweight and easy to store in a specialized carrying bag.
Another option is a spring back frame, which uses a X-shaped framework to prop the banner up. It’s not as rigid as a telescopic design, but it’s relatively inexpensive and can be used in a wide range of applications. The graphic is stretched over the X-shaped frame and secured with grommets in each corner. step and repeat banners